Sven Carlson recognised that all music videos consist of three elements; performance, narrative and conceptual/abstract elements. The narrative is usually the part that dominates the music video, usually to tell the story of the song. In Partition, the performance element dominates the music video, and the narrative has very little importance in the overall video.
Tim O'Sullivan argues that all media text tells a story. Through careful mediation, media tets offer a way of telling stories about ourselves - not usually or own personal stories, but the stories of us as a culture or set of cultures. For example, the TV soap Hollyoaks reflects British culture and often adapts to tell stories about events and issues that are happening in the real world. Beyonce's video could relate to this theory because she is portraying a married woman with sexual fantasies, which shows a story of some people in our culture, as there are probably many women in our culture that are housewives and can relate to this video.
Many media texts follow very similar narratives. For example, Todorov suggests that conventional narratives follow a similar structure of five stages;
1. A state of equilibrium, or stability, at the start
2. A disruption in the story
3. A recognition that there has been a disruption
4. An attempt to repair the disruption
5. A reinstatement of the equilibrium
1. A state of equilibrium, or stability, at the start
2. A disruption in the story
3. A recognition that there has been a disruption
4. An attempt to repair the disruption
5. A reinstatement of the equilibrium
This can be seen in many forms of media texts. Some texts are anti-narrative, which don't follow a linear, conventional narrative. Beyonce's video is overall anti-narrative because it doesn't follow this conventional narrative.
Pam Cook recognised that standard Hollywood structure should have; linearity of cause and effect within an overall trajectory of enigma resolution, a high degree of narrative closure, a fictional world that contains verisimilitude, especially governed by special and temporal coherence and narratives start with an establishment of plot of theme.
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