I have looked into the different fonts used for album covers within my genre. It is hard to define my genre as although MTKO are predominantly pop and rap, 'Wasted' is more of a soulful, R&B song. I have chosen to research what other pop/R&B/soul artists logos look like, because that's similar to what the theme of my digipak will be. I have noticed that many of these fonts are classic, plain coloured fonts (such as the one used on Sam Smiths album). This can make the genre of the album easily identifiable, and the age of the target audience is obvious. These types of fonts and logos contrast with those used on albums of different genres, for example teen pop or rock.
These are some examples of pop artists that are aimed at a younger audience. These don't have a soul or an R&B influence like the artists above. As you can see their logos are quite different. The logos use bright colours that attract a younger audience. For my product, I will try not to use very bright colours as it doesn't reflect my music videos's genre of music.
Sam Smith - The Lonely Hour
I have chosen to analyse another of Sam Smiths products as I believe his music and image closely relates to the theme and genre of the music video and digipak I am aiming to create.
Sam Smith is a pop/R&B artist. His album cover is very simple and uses very little colour. The colours are primarily black and gray, and this reflects his music, as it is very deep and black connotes negative feelings, which reflects how his music makes an audience feel. He is dressed very casual and isn't looking at the camera, and he looks quite reflective and upset, which again is how his music intends to make an audience feel. He looks lonely and thoughtful, which is fitting for the title of the album. The font on the album is used throughout, on the back and on the disc, which creates continuity so the album is easily recognizable. The large white font stands out clearly from the black. It is very simple but is very classy, which reflects Sam and his music. It also shows he is more about the music and content of the album rather than design and image.
This poster for one of his concerts is in a very similar style to his album, using the same colour scheme and bold white font. This creates a motif or a logo throughout all his products.
MKTO
MKTO's self titled debut album is the album in which I took the song Wasted from. Although the song has a very soulful and R&B feel, their music is primarily pop and rap. Their cover is quite different to Sam Smiths, however they are dressed similar to him, which shows similar styles. The picture used is slightly more colourful than Sam's, but it is still just as simple; the artists are in the centre of the frame, dressed in casual clothes and in front of a dark backdrop. The logos however are significantly different, they use a gold font that appears as though it has been written in fireworks. This reflects the pop/R&B vibe. The promotional photos show the artists waving sparklers around, which creates continuity from the album cover. The back of the album uses this image, and a yellow/gold font is used on the back.
I have looked into the different fonts used for album covers within my genre. It is hard to define my genre as although MTKO are predominantly pop and rap, 'Wasted' is more of a soulful, R&B song. I have chosen to research what other pop/R&B/soul artists logos look like, because that's similar to what the theme of my digipak will be. I have noticed that many of these fonts are classic, plain coloured fonts (such as the one used on Sam Smiths album). This can make the genre of the album easily identifiable, and the age of the target audience is obvious. These types of fonts and logos contrast with those used on albums of different genres, for example teen pop or rock.
These are some examples of pop artists that are aimed at a younger audience. These don't have a soul or an R&B influence like the artists above. As you can see their logos are quite different. The logos use bright colours that attract a younger audience. For my product, I will try not to use very bright colours as it doesn't reflect my music videos's genre of music. 
