Conventions Analysis of Existing Digipaks
Sam Smith - The Lonely Hour
I have chosen to analyse another of Sam Smiths products as I believe his music and image closely relates to the theme and genre of the music video and digipak I am aiming to create.
Sam Smith is a pop/R&B artist. His album cover is very simple and uses very little colour. The colours are primarily black and gray, and this reflects his music, as it is very deep and black connotes negative feelings, which reflects how his music makes an audience feel. He is dressed very casual and isn't looking at the camera, and he looks quite reflective and upset, which again is how his music intends to make an audience feel. He looks lonely and thoughtful, which is fitting for the title of the album. The font on the album is used throughout, on the back and on the disc, which creates continuity so the album is easily recognizable. The large white font stands out clearly from the black. It is very simple but is very classy, which reflects Sam and his music. It also shows he is more about the music and content of the album rather than design and image.
This poster for one of his concerts is in a very similar style to his album, using the same colour scheme and bold white font. This creates a motif or a logo throughout all his products.
MKTO
MKTO's self titled debut album is the album in which I took the song Wasted from. Although the song has a very soulful and R&B feel, their music is primarily pop and rap. Their cover is quite different to Sam Smiths, however they are dressed similar to him, which shows similar styles. The picture used is slightly more colourful than Sam's, but it is still just as simple; the artists are in the centre of the frame, dressed in casual clothes and in front of a dark backdrop. The logos however are significantly different, they use a gold font that appears as though it has been written in fireworks. This reflects the pop/R&B vibe. The promotional photos show the artists waving sparklers around, which creates continuity from the album cover. The back of the album uses this image, and a yellow/gold font is used on the back.
I have chosen to analyse another of Sam Smiths products as I believe his music and image closely relates to the theme and genre of the music video and digipak I am aiming to create.
Sam Smith is a pop/R&B artist. His album cover is very simple and uses very little colour. The colours are primarily black and gray, and this reflects his music, as it is very deep and black connotes negative feelings, which reflects how his music makes an audience feel. He is dressed very casual and isn't looking at the camera, and he looks quite reflective and upset, which again is how his music intends to make an audience feel. He looks lonely and thoughtful, which is fitting for the title of the album. The font on the album is used throughout, on the back and on the disc, which creates continuity so the album is easily recognizable. The large white font stands out clearly from the black. It is very simple but is very classy, which reflects Sam and his music. It also shows he is more about the music and content of the album rather than design and image.
MKTO
MKTO's self titled debut album is the album in which I took the song Wasted from. Although the song has a very soulful and R&B feel, their music is primarily pop and rap. Their cover is quite different to Sam Smiths, however they are dressed similar to him, which shows similar styles. The picture used is slightly more colourful than Sam's, but it is still just as simple; the artists are in the centre of the frame, dressed in casual clothes and in front of a dark backdrop. The logos however are significantly different, they use a gold font that appears as though it has been written in fireworks. This reflects the pop/R&B vibe. The promotional photos show the artists waving sparklers around, which creates continuity from the album cover. The back of the album uses this image, and a yellow/gold font is used on the back.
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